How to use Twitter productively
Irrespective of what you think of it, with over 300 million users, Twitter is hands down one of the most important sites on the internet.
While there is no disputing that positive Twitter exposure for your business and you are a massive plus, many of us end up using Twitter as a rage machine that ruins your mood and/ or a dead scrolling vortex that eats away way more time than it should.
So let's look at how to use Twitter productively and get the most out of it.
Tweet quality > quantity
This notion is almost cliche, but it is worth hammering home. If your Twitter feed is not adding value or taking away energy from your day that could have been put to better use, then your feed is not optimal.
So you can start by going over to your profile page and removing every account that doesn't add value to your feed. Also, this is not a one-time exercise.
You are better off investing a couple of minutes every few weeks to clean up your feed so that your time on Twitter is better.
Form your Twitter bubbles based on intention
You can create lists on Twitter based on your intentions and follow that feed in particular. It would help if you made signal vs. noise a regular feature of your Twitter content decisions.
A curated field ensures that you see what you want to and helps you keep your follower/ following ratio healthy.
You can also create multiple lists based on what you want to engage with.
For example, I have one for marketing, and another for productivity, so when I need to learn or engage with one of those subjects, I head to that list.
Engage more than you broadcast
Twitter is not always about what you tell your audience but also about what your audience wants to tell you.
So it would greatly help your brand to engage with your audience regularly using polls, questions, giveaways, etc.
But make sure you set a time limit to these activities, like replying to tweets for the first 10 minutes after your original tweet goes live.
Schedule rather than live tweeting
Some apps like Buffer & Hubspot remove the need to stay in front of your screen staring at your Twitter feed.
So if you want to save time, block a time slot to brainstorm and come up with Twitter content ideas that you can later schedule on Buffer. This will save time instead of constantly being on Twitter and wasting time.
If you want to dig deeper on Twitter for ideas and opportunities, you can check out Birdspotter which also has the option of saving the "search" so that you have to repeat the process every time you need something specific.
Create a content calendar
Building a content calendar is one of the best investments you can make regarding Twitter productivity.
Building a content calendar will remove the mental drain that happens when you dabble with an idea.
A content calendar will also push you to come up with different ideas and not keep repeating one-hit wonders as far as content is concerned.
Engage in active learning
When looking to learn on a platform actively, you are less likely to follow accounts that are not adding value and more likely to spend time analyzing, consuming, and retaining information vital to you.
You can use a tool like Routine Pages to quickly note down things you are looking to learn from Twitter. While browsing Twitter, you can also use Routine's console to quickly take down any vital learning or thought.
And that is it about using Twitter productively. What are your thoughts on it? Let us know on our Twitter.
Lastly, thanks to Birdspotter for hosting us. Do check them out; they are one of the best Twitter search tools out there and make your job simpler.
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